30 by 2030
The world in the eyes of the young consumer, the Nordic Youth Study 2016 by 15/30.
UNDERSTANDING THE YOUNG CONSUMER IS VITAL FOR YOUR FUTURE
The young are the next generation of consumers. They are the early adopters of new technologies, movements, trends and products. Increasingly the young have the decision making power, cultural influence and buying power. Understanding the young consumer gives your business an insight into how the market will develop in the future.
ALL GOOD THINGS COME FROM THE NORDIC countries
The great school systems, equality, wellbeing, baby boxes... In case you wish to be the forerunner globally, you should know what is happening in the Nordics in the future. That will be the future of your country as well. And the Nordic Youth Study will give the best tools for you to lead the way in your own market.
THE BIG CHANGES FORCE THE YOUNG TO ADOPT NEW TRENDS
The 15 years of youth, between ages 15 and 30, are a time of Big Changes. Everything happens for the first time: first love, first car, first job, first own home… Rapidly changing life pushes the young consumer to adopt new trends as they emerge. In the Nordic Youth Study we will look at the world through the young consumers’ eyes in the pivotal moments of the youth and relate them to business relevant themes, such as customer loyalty, branding and customer experience.