30 by 2030

The world in the eyes of the young consumer, the Nordic Youth Study 2016 by 15/30.

Download a Sample of the 30 by 2030 Report.

 
The Youth study has given us valuable viewpoints to the young mind and helped us in understanding the way the youth acts, appears and consumes. We have used the research findings in developing our clients’ businesses and our own concepts.

-Teemu Tommila, Senior Manager, Strategic Marketing, Gustav Paulig
 
 

UNDERSTANDING THE YOUNG CONSUMER IS VITAL FOR YOUR FUTURE

The young are the next generation of consumers. They are the early adopters of new technologies, movements, trends and products. Increasingly the young have the decision making power, cultural influence and buying power. Understanding the young consumer gives your business an insight into how the market will develop in the future. 

The Youth Study 2015 has given us excellent framework on the different phenomena and interest groups that are present in the lives of the young. At the same time have we gotten a great window to the changes in the world and how we should take the changes into account. We have gotten concrete tips to develop our store planning and week signals of the changes to come.

-Sanna Myller, CEO, Toinen PHD


ALL GOOD THINGS COME FROM THE NORDIC countries

The great school systems, equality, wellbeing, baby boxes... In case you wish to be the forerunner globally, you should know what is happening in the Nordics in the future. That will be the future of your country as well. And  the Nordic Youth Study will give the best tools for you to lead the way in your own market.


THE BIG CHANGES FORCE THE YOUNG TO ADOPT NEW TRENDS

The 15 years of youth, between ages 15 and 30, are a time of Big Changes. Everything happens for the first time: first love, first car, first job, first own home… Rapidly changing life pushes the young consumer to adopt new trends as they emerge. In the Nordic Youth Study we will look at the world through the young consumers’ eyes in the pivotal moments of the youth and relate them to business relevant themes, such as customer loyalty, branding and customer experience.



 

We at 15/30 have worked with various clients and projects in Europe.

Here are some examples of our happy clients: