Nordic youth study 2016
Nordic Youth Study 2016 by 15/30 gives you insight about the Nordic youth today and predicts the Nordic consumer trends in the future.
The study will be released November 23.
These are the key issues we study using both quantitative (n=1000) and qualitative methods in the Nordic countries (Finland, Sweden, Norway and Denmark) during October and early November 2016.
Decision Making Process
How are large and small decisions made? How do young decide about the big changes in their lives? What influences the decisions and how?
Outlook on the future
How they see their short-term and long-term future? How they relate to uncertainty? What worries them?
Consumption Habits of the Young
What are the consumption habits and style?
Expectations for Products and Services
What do the young expect from services and products?
What do the young value? What are the priorities in life? Value of health and wellbeing? Value of environmental issues and sustainability? Value of individual and corporate social responsibility? How are these values manifested in life?
Education & Career
What is the meaning of education? What affects decisions about career? When are decisions about career and education made?
What bonuses work? What other rewards motivate the young?
WORTH THE PRICE
How the worth is determined? What are the young willing to pay for? Why?
RELATION TO BRANDS
How are brands perceived? What do they mean? (we view organisations and companies equally as brands)
EFFECTIVE MARKETING MESSAGES
What, where, how, why? What stories are effective?
CHANNELS TO SPEAK TO YOUTH
What, where, how, why?
SEGMENTATION OF YOUTH
What are the segments of youth? How they affect all other topics?