The youth admire celebs.
The young are more interested in science than in celebrities.
Based on the National Youth Study 2012, more than half of the youth is interested in science and the interest grows by age.
Being a celebrity doesn't have value on its own. The young appreciate real merits and achievements in sports or music for example.
What other things the young value? Values are one of this year's topics of the Nordic Youth Study by 15/30.
Interested in hearing more about the previous National Youth Studies? Contact us!